Don't make the same mistake I've made
I was recently advising some clients on Brand Marketing issues and one of the points I stressed hard was identifying your ideal customer.
Most people think that if you have the best product, you will succeed. And I admit, I think this sometimes, too, about my service.
What I was telling them was that the formula for real success is not as simple as that. Your product or service is the customer. What you should stand for is the customer.
You have to be Hyper-focused on who your target audience is.
Create a persona of your ideal target and be as detailed as possible.
Then look for individuals that match this persona and focus your marketing efforts on them.
As I was saying this during my presentation it occurred to me that I haven't done this myself!
I've made some assumptions but I haven't really verified those assumptions.
I'm making the same mistakes I advise all of my clients NOT to do.
I need to answer these questions about my IDEAL CLIENT:
Who are they?
Where can you find them most often?
What is their job role & responsibilities?
What do they do daily? How do they spend their day?
What are their primary views on social, religious, and political issues as well as the economy?
What are their life objectives? What are their goals?
Where do they seek information?
What’s important to them in their purchase decision?
What are their most common filters or objections during purchase?
Unfortunately, I can't answer these questions satisfactorily for my business.
When I can, I'll be able to tailor my services to their needs, rather than the other way around. I shouldn't be trying to sell services I think my client needs; I should be focused on helping my client solve the problem they're focused on.
If I can help, I will do so gladly and with passion. If I can't, I'll let them know and be forthcoming about it. I admit I have weaknesses, both personally and professionally, and if I try to cover them up I'll just make a mess of it for the client and me.
I think I've been focused on answering these questions, the questions you SHOULDN'T ask:
What do I like about my product or service?
What does my company or product do well?
What is my most expensive product or offering that I can promote
What white paper or blog post can I repurpose for marketing?
What is the newest product release or service iteration that I can tout?
So I have a request of you, the reader.
I'm conducting a survey of startup CEOs/Founders and your input would be appreciated. If you're not a startup CEO/Founder but know someone who is, please forward this request to them.
The entire survey takes about 5 minutes and I will happily share the results with you so you can learn what other CEOs and Founders are dealing with during this COVID crisis. Click the link below to start the survey.
Thank you for your participation!
You can reach me at firstname.lastname@example.org. Feel free to also visit our website to learn more about the services we offer to help you Position Your Potential: https://www.therevenuegroup.net/.
I also invite you to download our Pitch Deck Outline that lays out for you what should be in your deck, in what order, and most importantly why by texting "Startup" to 66866. Unfortunately, this only works on US carriers. If you are outside of the United States please email me and I'll send you the Pitch Deck Outline directly.