© 2017 by The Revenue Group

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May 9, 2013

You’re looking to grow your business.  You’ve got your sales force and you’re spending money on marketing.  But wouldn’t a strategic partnership help you leverage someone else’s sales team?  How do you do that?  What are the issues to be aware of?

Strategic partnerships take many forms: cross-licensing, OEM, equity and non-equity alliances....

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