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November 2, 2017
Marketing in general can be a bit of a beast. Every company knows they should be doing it, but every company struggles with determining what methods work best for them.
This is true of all companies, no matter their size. Fortune 500 companies struggle with what marketing strategies work best, just as startup companies do. And the fact that the marketing l...
August 10, 2017
If you are in marketing, you well know that for years we were told that the customer conversion funnel looked like this:
A direct, linear pathway to a sale that ended at the conversion.
Later, we were told the funnel was no longer a 'funnel', but instead a loop - that looked like this:
With the conversion point no longer the end of the journey, but instead o...