© 2017 by The Revenue Group

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NEWS & UPDATES

March 20, 2018

As the founder of a startup you have legal issues to work through, the development of a roadmap for your company, addressing your customers' problems  - or maybe finding some customers (that's a biggie!) - raising capital, and ultimately making the world a better place, right?...

It's hard to know what to focus on first.

When I listen to founders pitch thei...

August 10, 2017

If you are in marketing, you well know that for years we were told that the customer conversion funnel looked like this:

A direct, linear pathway to a sale that ended at the conversion.

Later, we were told the funnel was no longer a 'funnel', but instead a loop - that looked like this:

With the conversion point no longer the end of the journey, but instead o...

May 31, 2017

So you’ve built an awesome product/company/service and you’ve clearly defined your value offering – now what?

Start telling people about it! Someone isn’t likely to buy your product if they’ve never heard of it before. But what methods do you use to tout your awesomeness?

Most companies go straight to social media when trying to promote their business. Howe...

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