The Revenue Group

As the founder of a startup you have legal issues to work through, the development of a roadmap for your company, addressing your customers' problems  - or maybe finding some customers (that's a biggie!) - raising capital, and ultimately making the world a better place, right?...

It's hard to know what to focus on first.

When I listen to founders pitch thei...

As the CEO of an early stage company, there are a lot of hats you have to wear. The list of tasks to complete are never-ending and with limited employees, there are many different job functions you have to take on - some that you may be familiar with, and some that may fall outside your realm of expertise.

You're also constantly being advised on the many t...

Like many of my clients, I don't have a lot of resources at my disposal to create the hundreds of pieces of content that I know I need in order to do really effective content marketing. With so many different ways for customers to consume content in today's digital world, the idea of just starting out on this task seems daunting. How to know whe...

If you are in marketing, you well know that for years we were told that the customer conversion funnel looked like this:

A direct, linear pathway to a sale that ended at the conversion.

Later, we were told the funnel was no longer a 'funnel', but instead a loop - that looked like this:

With the conversion point no longer the end of the journey, but instead o...