© 2017 by The Revenue Group

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NEWS & UPDATES

August 10, 2017

If you are in marketing, you well know that for years we were told that the customer conversion funnel looked like this:

A direct, linear pathway to a sale that ended at the conversion.

Later, we were told the funnel was no longer a 'funnel', but instead a loop - that looked like this:

With the conversion point no longer the end of the journey, but instead o...

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