© 2017 by The Revenue Group

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NEWS & UPDATES

February 6, 2019

Have you ever been told you need a Go-To-Market (GTM) Strategy for your company, whether it is a startup or your launching a new product at an established company?

We all kind of "get it" but when you actually try to create one it gets a little complicated.  For instance, how is it different than a marketing strategy or a business plan?

What is a GTM Strat...

July 11, 2017

If you’re focusing your marketing efforts on C-suite executives because they’re the decision makers for buying your IT solution, you’re approach is limiting your effectiveness. While the C-suite, or Business Decision Maker (BDM), may have the ultimate say in the buying decision, they actually have a smaller role in the purchasing process than you might t...

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