© 2017 by The Revenue Group

  • LinkedIn Social Icon
  • Facebook Social Icon
  • Twitter Social Icon
  • Google+ Social Icon
  • YouTube Social  Icon

NEWS & UPDATES

October 5, 2017

As the CEO of an early stage company, there are a lot of hats you have to wear. The list of tasks to complete are never-ending and with limited employees, there are many different job functions you have to take on - some that you may be familiar with, and some that may fall outside your realm of expertise.

You're also constantly being advised on the many t...

September 20, 2017

I’ve worked with hundreds of small companies around the world. Every one had something unique to offer. So why do some companies grow and some don’t?

The primary difference was the CEO, the founder, the entrepreneur that made something of the company.

Every successful company needed some luck but the most successful entrepreneurs had the same traits.

1. Per...

September 7, 2017

Like many of my clients, I don't have a lot of resources at my disposal to create the hundreds of pieces of content that I know I need in order to do really effective content marketing. With so many different ways for customers to consume content in today's digital world, the idea of just starting out on this task seems daunting. How to know whe...

August 24, 2017

A big reason early stage companies fail is because they ran out of cash. A key job of the CEO is to understand how much cash is left and whether that will carry the company to a milestone that can lead to a successful financing, or to cash flow positive.

Milestones for Raising Cash

The valuations of a startup don't change in a linear fashion over time. Simp...

August 10, 2017

If you are in marketing, you well know that for years we were told that the customer conversion funnel looked like this:

A direct, linear pathway to a sale that ended at the conversion.

Later, we were told the funnel was no longer a 'funnel', but instead a loop - that looked like this:

With the conversion point no longer the end of the journey, but instead o...

July 25, 2017

The #1 reason most companies fail, even more than running out of cash, is that their business model was not viable.

We have good ideas, but bad businesses.

After spending time with hundreds of early stage CEOs companies over the years I’ve noticed that CEOs and Founders are too optimistic about how easy it will be to acquire customers. They assume that beca...

March 4, 2015

The market makes you look smart or dumb.  When it’s going your way, it covers up a lot of mistakes.  When it’s not going your way, when the market is down, all your weaknesses seem to be exposed.  This is a big issue when you’re growing your business.

One of the things the market does is pull your senior management’s focus away from what it shoul...

January 7, 2015

When building your company you’re bound to hit “growth walls”.  All growing companies encounter walls of complexity, usually when they hit certain revenue milestones. For some there is a wall at $10 million, then $25 million, then $50 million, then $100 million, and so on.

But what does that mean?

In truth these “walls” aren’t really related to revenues at...

Please reload