© 2017 by The Revenue Group

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NEWS & UPDATES

April 16, 2018

We have some exciting news for you!

Over the past six months we have been collecting feedback from startup entrepreneurs looking to garner VC funding and have noticed one major pain point that each of you experience.

You each ask yourself: “How do I know what VC Firm is right for my company?”

While you might be thinking, “ANY VC firm willing to give me mo...

March 20, 2018

As the founder of a startup you have legal issues to work through, the development of a roadmap for your company, addressing your customers' problems  - or maybe finding some customers (that's a biggie!) - raising capital, and ultimately making the world a better place, right?...

It's hard to know what to focus on first.

When I listen to founders pitch thei...

November 2, 2017

Marketing in general can be a bit of a beast. Every company knows they should be doing it, but every company struggles with determining what methods work best for them.

This is true of all companies, no matter their size. Fortune 500 companies struggle with what marketing strategies work best, just as startup companies do. And the fact that the marketing l...

October 5, 2017

As the CEO of an early stage company, there are a lot of hats you have to wear. The list of tasks to complete are never-ending and with limited employees, there are many different job functions you have to take on - some that you may be familiar with, and some that may fall outside your realm of expertise.

You're also constantly being advised on the many t...

September 7, 2017

Like many of my clients, I don't have a lot of resources at my disposal to create the hundreds of pieces of content that I know I need in order to do really effective content marketing. With so many different ways for customers to consume content in today's digital world, the idea of just starting out on this task seems daunting. How to know whe...

August 10, 2017

If you are in marketing, you well know that for years we were told that the customer conversion funnel looked like this:

A direct, linear pathway to a sale that ended at the conversion.

Later, we were told the funnel was no longer a 'funnel', but instead a loop - that looked like this:

With the conversion point no longer the end of the journey, but instead o...

July 11, 2017

If you’re focusing your marketing efforts on C-suite executives because they’re the decision makers for buying your IT solution, you’re approach is limiting your effectiveness. While the C-suite, or Business Decision Maker (BDM), may have the ultimate say in the buying decision, they actually have a smaller role in the purchasing process than you might t...

May 31, 2017

So you’ve built an awesome product/company/service and you’ve clearly defined your value offering – now what?

Start telling people about it! Someone isn’t likely to buy your product if they’ve never heard of it before. But what methods do you use to tout your awesomeness?

Most companies go straight to social media when trying to promote their business. Howe...

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