When Should Startups Focus on Marketing?
As the founder of a startup you have legal issues to work through, the development of a roadmap for your company, addressing your customers' problems - or maybe finding some customers (that's a biggie!) - raising capital, and ultimately making the world a better place, right?... It's hard to know what to focus on first. When I listen to founders pitch their company to investors for early round funding, I hear a lot of them state that one of the areas they plan to focus on is